Apple earnings see 10% iPhones sales drop


Apple on Thursday reported a 10% drop in iPhone sales for the second fiscal quarter, dropping from $51.3 billion to $45.9 billion, year-over-year. The slowdown was fueled, in part, by an 8% drop in China.

Apple’s slow adoption of AI versus competitors like Google and Microsoft likely played a role in consumers’ decision to hold off on purchasing a new iPhone. Apple has promised some big announcements on that front (likely at WWDC in June), but the iPhone 16 itself likely won’t arrive until fall.

In spite of those dire hardware figures, however, the company still managed to beat Wall Street expectations, fueled by both an increase on services revenue and a massive $110 billion stock buyback — a jump over last year’s $90 billion purchase.

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